The word “generative” has certainly risen in popularity over the last couple of years. Most people probably jump to “generative AI”, which is usually understood to mean sitting in front of a computer, making a relatively simple request (often a text prompt), and – with no direct involvement in the generation process – receiving a complete output that matches that request, be it a piece of writing, an image, a song, or even a video. But what about in the design and engineering world?